What Is The Purpose Of Antifreeze

Most people assume they know what antifreeze does in a car’s engine. After all, it is pretty obvious if you just look at the name. It is a chemical agent that keeps the parts of the car engine from freezing. Antifreeze does more than just that for your engine. How does it do everything all at the same time? The answer is in its make-up.

The Chemical Make-up

Antifreeze does keep an engine from locking up because of its chemical make-up. The ingredients in antifreeze combine to make a reaction where the fluids in a car cannot freeze. The reaction of the chemicals will always stay warm enough for all of the parts to keep functioning, no matter how cold it gets. The exception to this rule is oil. An oil pan might need a heat engine block installed if you live in areas that are consistently below zero for extended periods. Antifreeze does not mix with the oil to keep it warm while the car sits out in the garage at night.

Just as the antifreeze keeps the engine from freezing, it also works in reverse. The chemical reaction with the fluids also keeps the engine cool during the summer months so that it does not overheat. How is this possible? Well, it’s possible because of the science behind the ingredients used to make up antifreeze. The properties in the antifreeze also work to cool the engine so the parts do not get too hot and they can still run together without friction causing too much heat.

An engine needs to be kept at a certain temperature to keep it running smoothly and efficiently. Keeping the antifreeze levels up all year will allow the engine to run at temperatures where it can do just that. Antifreeze levels can be checked at a service center when the oil is changed. The antifreeze can also be inspected during a maintenance check to see if it is the correct color or if it needs flushing. Sometimes, dirt can get in the fluids and they need to be changed, especially after there are several thousands of miles put on an engine, and if your car travels over roads with dirt.

Antifreeze Can Be Dangerous

Even though the compound is called antifreeze, it anti-boils, too. Since the compound is chemical in nature, it is dangerous to the touch. Keep antifreeze away from children and pets. There is an ingredient in antifreeze that is sweet and will attract pets. However, this ingredient is fatal and could kill a cat or a dog who was caught licking it off the garage floor or from the container in the garage.

If there is antifreeze in containers in your garage, then keep them on a shelf where they cannot be easily reached. If there is a puddle on the floor in the garage, clean it up, and then head to the repair shop to see where the problem is in your engine. Going without antifreeze is hazardous to your car, even in the summer. The name might be deceiving, since the car engine needs antifreeze during both hot and cold days in order to run properly.

Winkler Automotive Wins Prestigious Customer Service Award

George Winkler’s goal of providing the area with the most complete and trusted independent automotive repair shop when he opened the doors to Winkler Automotive in 1982 was validated once again with the recent awarding of the “Excellence In Customer Service Award” from the Washington, Maryland, Delaware Service Station and Automotive Repair Association (WMDA).

The prestigious honor, from the region’s primary trade association for the industry, was bestowed upon Winkler and his staff at the organization’s recent Annual Convention & Mega Show in Ocean City, Md.

“This is the biggest honor we have received since we opened 30 years ago, and we couldn’t be more thrilled and proud with the recognition,” said Winkler. “We know the type of customer service we provide, and this is our No. 1 mission, but to be recognized for it is very special, and a tribute to our magnificent staff.”

The honor even attracted interest from Maryland state comptroller Peter Franchot, who personally wrote Winkler a note of congratulations, which read in part “you must be pleased that your work and professionalism have been recognized with this prestigious award.”

Franchot went on to add “you are making a significant contribution to our great state of Maryland and I thank you. As Maryland’s chief regulator of motor fuel and tax collector, I understand the countless contributions that your industry provides to our state and its families.”

Winkler Automotive, located in Gaithersburg at 401 East Diamond Avenue, is AAA approved, and all its technicians exceed rigorous standards to be ASE certified. And Winkler Automotive performs maintenance and repair service on all makes and models, including European, American and Japanese cars, trucks, SUVs, vans and minivans, along with extended warranty work on all.

The Washington, Maryland, Delaware Service Station and Automotive Repair Association, (WMDA) was established in 1937 as a trade association serving independent business men and woman of service stations, repair facilities, convenience stores, and other related businesses. WMDA provides automotive and management educational training programs throughout the year for owners, managers and technicians with the primary objective of innovating and educating.

The WMDA award now hangs proudly in the waiting room of Winkler Automotive, and also serves as a reminder to the Winkler staff of its commitment to customer service.

“I always stress to my staff to put themselves in our customer’s shoes,” noted Winkler. “People trust us, and when it comes to having your car serviced, that’s most important.”

About Winkler Automotive
Winkler Automotive of Gaithersburg is an AAA approved and ASE certified auto repair shop now celebrating its 30th year. Since 1982, Winkler Automotive has been committed to providing the best, most honest and most reliable car care service in the area, offering customers complete satisfaction and one-stop shopping, as well as an alternative to expensive dealerships. Winkler Automotive performs maintenance and repair service on all makes and models, including European, American and Japanese cars, trucks, SUVs, vans and minivans, while extended warranty work is also accepted. For more information and web specials, visit www.WinklerAutomotive.com, or call (301) 258-2774 and ask for owner George Winkler.

Sources to Get Quality Online Leads for Automotive Dealers

Are you still placing ads in newspapers or billboards and waiting for people to show up at your dealership? Do you have a nice website but are unable to get quality leads? Is your competitor grabbing all the prospective buyers in your market? Then it is the time to rethink on your marketing strategy.

We all know that there are a limited number of potential car buyers in the market. Now the question is, how do you direct these potential car buyers to your dealership? Though consumers like to physically inspect a car before purchasing, it is the Internet they approach first in their car buying process. Needless to say is how dramatically the Internet has changed the car buying process almost 90 percent of consumers use the Internet to research vehicles (source: ‘Capgemini Cars Online Study 2009/2010). The survey also states that many consumers today are starting their research on vehicles with search engines, then moving to manufacturer and dealer sites.

So, it is very important for the auto dealers to have a solid internet marketing strategy; which includes automotive SEO, PPC, Email campaigns and automotive social media marketing media to get quality online leads and stay ahead of their competitors. A well planned internet marketing strategy enables you to access a wide number of potential customers, which then translates in to huge sales.

Simply put, investing in the website design is not enough. Proper care and nurturing its performance should be the top priority of an automotive dealer. It is very important to make sure that your website is ranking on the first page of all the major search engines in order to get highly qualified, exclusive leads to your website.

Sources to get quality leads
As a smart auto dealer, you should embrace all that the Internet offers. In order to survive, sustain and succeed in today’s competitive environment, you should take advantage of all the tools that are available; such as SEO, PPC advertising, e-mail campaigns, and an aggressive social media marketing strategy.

SEO
Automotive SEO is one of the major sources, which provides quality online leads for your dealership. A solid automotive SEO strategy lists your website among the top rankings for all your keywords. Ranking on the first page of the search engines makes your website credible, which in turn provides more traffic, more quality leads and eventually more sales. Proper optimization of home and inside pages brings up all the content related to services and products you offer – making it easy for the customers to know about your services.

PPC
Pay Per Click advertising involves purchasing sponsored links on the top of page of a search engines. These campaigns can generate instant sales to your dealership if used within the right context. PPC attracts highly targeted traffic to your dealership based on the keywords you have selected. An important aspect of a PPC campaign is that they can be launched quickly, which ensures that you get quality leads in no time.

Email campaigns
E-mail marketing is one of the most effective marketing methods that generate quality leads. Email campaigns increase sales, downloads, inquiries, registrations and overall sales. Through email campaigns, dealers can contact potential customers on a regular basis, increase customer loyalty by sending newsletters or other information related to products or services they offer. Through email marketing, dealers can target large number of customers with minimal budgets. In short, it is a cost effective, highly responsive and opportunistic medium to generate quality leads.

Social media marketing
Millions of people are using social platforms like Twitter and Facebook on a daily basis nowadays. It is one of the latest and the fast growing marketing base today. High-quality social media content can raise brand awareness and consideration levels. It can also change customer perceptions of a brand. Social media marketing improves your dealership’s reputation online and thus provides quality leads.

Automotive dealers can get quality online leads using Search Engine Optimization along with the other three campaigns mentioned above. But even today, many auto dealers are still not embracing these highly effective marketing campaigns because they either fail to understand them or they think that it is time consuming and difficult to implement. If you are one from them, it is very important for you to approach a reputed internet marketing firm that specializes in helping automotive dealers, to get quality leads that result in sales opportunities.

Automotive Diagnostic Tools

Autoscanner diagnostic helps car owners a lot. These days, with increasingly much more motorists within the roadway, generally there is certainly the likelihood for accidents. However, as soon as this occurs, probably the most important factor that people consider is locating a major excellent vehicle physique fix business.

diagnostic scan tools is a necessity for vehicles. The reality is, no a single really intends to possess any sort of collision, but they do occur when we least anticipate it and can cause much strain for the brain, as very well as the pocket. It will be essential to find the greatest retail business within your neighborhood and also a single which you will experience confident adequate to trust with your car entire body repairs. If you are looking to discover an auto entire body retail outlet within the Tri-Valley area on the East Bay, the task will probably be quite uncomplicated, on the other hand obtaining a trustworthy and reliable restoration retail outlet will probably be the challenging component. Consequently, you need to conduct an in depth study prior to leaving your motor automobile at a retail outlet, so on the next paragraphs you will uncover several useful suggestions.

Some types of automotive scan tools can even solve some of your car’s problems for you. Many of these automotive scan tools can interface directly with the new computers being built in cars. This is possible because most new cars have an OBD (onboard diagnostic computer) that constant monitors and can report on commonly malfunctioning car systems. This makes it much quicker for you to get your car repaired. In many cases it can save you diagnostic charges. Most importantly, it can save you from having your mechanic trying to fix the wrong parts of your car.

Increasing Automotive Performance

The automotive performance of a car is always related to the amount of fuel consumed by it. However, a cars performance can be increased in certain ways without negatively affecting the gas mileage of a car. Given below are few tips:

Performance chips: Computer chips that operate most new cars these days keep track of how much horsepower and torque can be displaced. Using performance chips or recalibrating the current chip used in a car can help in increasing the torque and horsepower to a great extent.

Cold air Intake: Power of a car engine can be increased if the temperature of the air that enters the car can be reduced. An under the hood modification in the form of cold air intake can help in this. Such an enhancement also beautifies the engine bay by making it colorful and attractive. Such a unit will also make an appealing sound.

Reusable air filters: Throughout the life of most of the cars, about 6 to 12 auto air filters are used without facing any problem, but when not in use most of them end up at the landfills for waste materials. Even though reusable air filters cost thrice as much as normal air filters, they are washable and last much longer than the regular ones. In fact, when you buy a reusable air filter for your car, it is actually the last one you will be ever buying for it. These air filters help you to increase acceleration and horsepower, besides having a very positive impact on the environment.

Performance exhaust systems: Another way to unleash horsepower, trapped up torque, and improve the overall automotive performance is by using “catalyst-back exhaust systems” (cat-back) for cars. Such a system installed in a car reduces exhaust back pressure by using low restriction performance mufflers and large width exhaust pipes while keeping all the important emission parts in their proper place. In addition to better performance, the exhaust system emits awesome sound.

To improve the automotive performance of your car, you may have to bear additional costs. While shopping online for the auto aftermarket products always opt for a trusted wholesaler. That way you will be able to acquire good quality automotive parts at very low prices. The auto aftermarket products/ services for increasing automotive performance of cars include accessories, replacement parts, appearance products, lubricants, various tools and equipments required for repair and service repairs. If you do the shopping yourself, you will be able to save a lot.

In 2007, the auto aftermarket had done better than in 2006, with a total sale of $285.5, which is a 4% increase from the previous year. In the light truck and car section alone the auto aftermarket experienced $211.4 billion sales while in case of heavy duty vehicles the aftermarket sales figure stood at $74.1 billion.