Automotive and Transportation Email Marketing Strategy

You have recently opened a limousine hire service targeted towards tourists and others who are looking to enjoy a luxurious chauffer driven ride on a special occasion. Your biggest problem is that business spikes at certain times during the year (college graduations, wedding seasons, etc) and experiences a lull the rest of the year.

This strategy will help you stabilize your business all year round and keep the cash coming in even during times of traditional slowdown.

Who is your customer?

Be it a college graduation, prom night, wedding day, or tourists day out, your customer is typically a luxury seeker. He or she prefers to drive around in style, but can only afford to do so on special occasions. To work around this, you need to focus on customers who can afford limousine rentals on an everyday basis. Hence your target profile should be large corporate companies who have their head offices located in the vicinity of your service. This way you would be able to ensure business all year round by becoming the preferred vendor for the companys board of directors and other staff entitled to luxury cars.

What is the best thing you can do for that customer?

Corporate offices expect the very best in terms of service from their vendors and are willing to pay a little extra to get it. Offer dedicated cars and chauffeurs to each corporate that signs an annual contract. Offer value added benefits to retain such customers by guaranteeing them additional cars within a one hour notice period and so on.

How are you going to do it?

Ensure you have a sufficiently large fleet of new limousines as well as professional chauffeurs. If required, you could enter a sub-contract with other limousine hire services located around you to make up for excess demand. Create a database of all the offices within a predetermined radius of your rental office.

Invite them, via email, to join your Privilege Club of customers who are entitled to special benefits when they signed up for half-yearly or annual contracts. Incentivize such deals not only with discounted pricing but more through value added services such as dedicated cars and chauffeurs.

Dont forget to say thank you

Every new member of the Privilege Club gets a thank you email and a gift hamper. Also include a link to a survey with the following suggested questions and others of your own.

What is your companys daily requirement of luxury cars?

Is this a fixed or flexible requirement? Are there any times of the year when the can foretell a spike in requirement? What are the key factors that decide their choice of a car vendor service, pricing, availability, newness of fleet, etc?

When to communicate with your members

In order to maintain ties, send out email newsletters on monthly or quarterly basis. Use the newsletter to inform them of any special offers for employees and one time hires as well as of upgrades to your fleet or service.

Of course you must also contact them one month prior to the expiry of their contract urging them to renew it. If you do not hear from them, send a follow up email one and two weeks after your initial mail.

How do you measure success?

Conduct quarterly surveys of your existing customer database to judge their level of satisfaction across various service and pricing parameters.

Build Build Build. Measure new as well as lapsed corporate partners on a monthly basis and compare numbers and turnover with like periods across the past few years. The more people that sign up for annual Privilege Club memberships, the more stable your business will become!

Compare Auto Care – Automotive repair and maintenance

How many of you have gone through the frustrating turmoil of having your car breakdown, and that feeling of helplessness and dread sets in because you have absolutely no knowledge of where to turn to find information about local automotive repair shops. Without a relationship with a mechanic or repair shop you can trust, each visit to have your vehicle fixed can be an uncertain experience. Will the shop treat me fairly? Will they only fix whats broken? How can I find information on shops so I can make an informed decision about where to take my car?

This is why some basic knowledge of auto repair, maintenance and especially the car repair shops you use are vital. Listed below are some of the basics of car care and maintenance that will help increase your auto repair IQ, and help you make better decisions regarding your car.
Synthetic Oil isnt always better.If your vehicle has been running fine with conventional oil for years,and your owners manual doesnt recommend it,stick with regular oil for your oil changes.Some shops want to switch you to synthetic strictly for more profit.
Change your timing belt on its recommended interval.It doesnt give you any warning before it breaks,and depending on the engine,can cause massive internal damage as pistons crash into valves after it breaks.
By replacing your serpentine belt or drive belts when your replace your timing belt, you can save all the labor charges, as the belts must be removed to complete the timing belt replacement anyway!
Cleaning windshield wipers with alcohol and a soft rag can extend the life and improve the performance of your wipers
Learn how to check all your vehicles fluid levels including engine oil, transmission fluid, brake fluid, power steering fluid, engine coolant, and washer solvent. Dropping fluid levels is an early warning sign of potential problems.
Check your remaining brake pad life regularly. Replace the pads before they wear out and grind into the brake rotors and triple the price of your brake job.
Keep your battery posts clean.
Each vehicle has a different interval for the replacement of the cars spark plugs.Check your owners manual for your cars interval.Dishonest mechanics may recommend replacing spark plugs every 30,000 miles, when the life expectancy of those spark plugs may be 100,000 miles to increase profits.
Check your tire pressure regularly.Correctly inflated tires save fuel and increase tire longevity.Decreasing air pressure is an indication of a leak that should be repaired.
Inspect your air filters.Dirty air filters decrease fuel economy and performance, and can sometimes be blown-out with a high-pressure air hose instead of replaced.
Check your engine oil regularly. Older vehicles may begin to burn oil, and a vehicle can run dangerously low on engine oil without ever showing signs of a leak.For most of us however, the days of being able to work on our own vehicles is far behind us. Almost all vehicles built in the last 10 years are controlled by an array of electronic sensors and computers. The good news is that the vehicle is always making adjustments to maximize fuel economy, reduce pollution, and deliver maximum performance all by itself. The bad news is that it now requires constant specialized training, and expensive testing equipment to properly diagnose and repair vehicles.

Centennial Colleges Automotive Service Technician Apprenticeship Focuses On Canadian Tire Employm

If there is one brand that is recognizable across Canada, it is Canadian Tire. Founded in 1922, this store is not only known for its loyalty reward program and great prices but also its automotive services. As an automotive technician who wants a clear advantage over the competition, the only program you should consider is the Automotive Service Technician apprenticeship at Centennial College. Thats because this offering, officially known as Automotive Service Technician Canadian Tire MAP 32, is actually partnered with the store. As such, you will be employed or sponsored by Canadian Tire stores and receive all the in-school training necessary for your apprenticeship as an automotive service technician.

Applicants to this automotive service technician training are required to have completed an Ontario Secondary School Diploma (OSSD) or equivalent, or GED (General Educational Development). Additionally, applicants must be employed by a Canadian Tire dealership or be selected through an advising/interview session; and they must also be able to legally work in Canada. It is worth noting that when space permits, additional applicants are selected through an interview process. If the college determines there are additional seats available, applicants will receive a letter and questionnaire with instructions on how to request a program interview. Admission is on a first come first served basis. Lastly, students enrolled in a Centennial College Modified Apprenticeship Program (MAP) are Registered Apprentices, in accordance with the Apprenticeship Branch of the Ministry of Training, Colleges and Universities.

The structure of the automotive service technician apprenticeship sees students experience more in-depth automotive service technician training that includes 32 weeks of in-class training. During this time, students complete five courses, which are part of a provincial automotive curriculum and satisfy the knowledge necessary to become a licensed technician. These courses are: Drive train Systems, Electrical/Electronic & Emission Systems, Engine Systems, Work Practices and Procedures, Suspension/Steering and Brake System. All of these automotive service technician apprenticeship courses are facilitated from Ashtonbee Campus. As Centennial Colleges transportation training hub and the largest facility of its sort in the province, it is fully equipped with product-generic tools and includes a broad range of makes and models from the automotive industry. It is worth noting that automotive service technician training students may be eligible for EI (employment insurance) during the in-class training.

Students of this automotive service technician apprenticeship also obtain four weeks of On-the-job experience at one of Ontarios over 190 Canadian Tire stores, which leads to a high placement rate for candidates. At Canadian Tire locations, automotive service technician apprenticeship students work alongside automotive service professionals, applying what they have learned during their in-school sessions, gaining new knowledge and getting to know the company. It is a chance to show off their newly acquired or developed skills. During the employer sessions, Automotive Service Technician Apprenticeship are compensated.

Automotive Suspension Parts – Macpherson Struts

You could possibly very well have been informed that you have “MacPherson Struts” in your vehicle and wondered with the dealership or large box keep car assistance team technological article writer what on earth are these car or truck pieces and just how do they differ from excellent outdated fashioned ( and economical ) vehicle shock absorbers.

It is comparatively easy to spot if you do have MacPherson Struts. A suspension system with Macs might be very easily identified by even automotive repair novices by looking for an incredibly large and thick tube form strut connected to your wheel assembly in the base and slanting upwards away from your wheel. A coil spring is visible from your outside from the strut on the major, and an A-shaped arm operating horizontally from your base from the strut so its’ too legs attach for the frame.

When the MacPherson strut has the spring around the strut assembly, the shock absorber spindle and spring is often a mixed unit held in site with the best through the upper mount assembly and at the bottom through the ball joint and reduced handle arm. The shock absorber is really built into the MacPherson struts’ outer housing. The coil spring by itself is held in site by a decrease seat welded on the strut casing and an upper seat bolted towards the shock-absorber piston rod. In flip the upper mount bolts for your auto, truck, and bus or S.U.V. system.

Any looseness inside the control-arm bushings, ball joint, or strut-rod bushings or stabilizer bar inbound links would necessarily mean replacement. The strut assembly alone ought to be checked closely for spring fatigue, bad damping attributes, binding and popping that could nicely happen when the wheels are turned or rolled – must be checked in between for leaks between the shock shaft and shaft housing. By bouncing the suspension, verify for binding which indicates a possible bent shock absorber shaft. If any of those problems exist the strut may have to be taken apart for services and that is a position for which any back lawn mechanic really should genuinely look for vehicle mechanic skilled enable and aid.

The suspension components earning up this crucial element of driving contain the chassis or frame, coil springs, leaf springs, dampeners including struts and shock absorbers, and anti-swing or torsion bars. A suspension system commonly includes a combination of all those aforementioned parts. Every has an important job in the method, and all work with each other within their respective roles to keep your motor vehicle to the street and at a manageable experience.

Tata Indica Vista – A Perfect Match Vehicle For Indian Roads

Tata Indica is a hatchback vehicle range which has been designed and manufactured by Tata Motors in India. It has been the primary passenger automobile from Tata Motors and has also been often called the primary indigenously designed automobile of India. Tata Indica has month-to-month gross sales of about 8000 Units. Tata Indica has variants which totally different in their capabilities and the features. Derived from the same range of automobiles, the variants offer distinction in terms of automobile experience. Tata Indica Version 2 DLE-BS III among these variants is considered to be essentially the most worthwhile hatchback automobile in the phase of cars which it gets placed in to. This automotive has been essentially the most favorable automobile amongst the potential Indian Buyers.

Coming on to the newest Variants of Tata Indica, they’ve been geared up with quite a lot of highly effective capabilities and plenty of differences and improvements in the specifications. These cars have engines that provide larger sums of torques and supply easy driving expertise with better responses. With the Tata Indica V2 Xeta 1.2 GLS BS III, the variants are once more derived and the number of variants increases. These variants embody the Indica V2 DLE BS III, the Indica V2 DLS BS II, Indica V2 Turbo Max DLE BS IV and the Indica V2 Turbo Max DLS BS IV. The Indica V2 DLE BSII is generally considered to be the base product amongst the Tata Indica product line. These base products are geared up with among the normal capabilities. Nevertheless, this base product lacks a few of the new options which include electrical energy steering, physique colored bumpers and other stuff which has been lately launched out there by way of interior, engine and designs of the car. This car prices about Rs.3, 48,419.

The other variant of Tata Indica, i.e. Tata Indica V2 Xeta 1.2 GL BS III and the V2 DLE BS III help the options of every other. The only difference between the 2 is that the Xeta 1.2 GL complies with the norms of BSIII emission. This variant of Tata Indica comes with the value tag of Rs.3, 61,895. Another of the variants of Tata Indica is the VS DLS BSII which is the upgraded edition of the Indica that provides further capabilities such because the vitality steering, the system colored bumpers, door rub rails, 4-Spoke Steering Wheels and much more. Coming to the value of this car, the Tata Indica VS DLS BSII comes around Rs.3, 65,952. Tata Indica V2 DLS BSIII is the highest rated variant of the Tata Indica which provides the users with all the attributes which might be related to Indica V2 DLS BSII. The value of Tata Indica V2 DLS BSIi is Rs.3, 83,585.

One other of the variants of Tata India is the V2 Turbo Max DLE BS IV which has been lately introduced and it offers better and improved functionality than all the beforehand launched variants of Tata Indica. There are some interesting additions to the design such as wheel arch flairs, nonetheless valance covers, ground console and far more. The automotive comes with a price tag of Rs.3, 79,975. These are the variants of Tata Indica that people typically get confused with. This article might help these folks to some extent.